Two ways to build contact center into your business

CallCorp offers two primary partner models: Refer CCPro and qualified white-label. The right model depends on how much control and operating responsibility you want over the customer relationship and market-facing offer.

Refer CCPro: Introduce a qualified customer while CallCorp manages the product, delivery, and ongoing service.

Qualified white-label: Build a market-facing CCaaS offering around your brand, customer relationship, and operating model.

CallCorp is built around partner choice: Refer CCPro when you want CallCorp to manage the product, delivery, and ongoing service, or choose qualified white-label when you want greater control over your brand, customer relationship, and operating model.

The primary difference is the level of control and operating responsibility the partner takes on in the customer relationship and service model.

Referral: The partner brings the opportunity while CallCorp manages the product, delivery, and ongoing service. The program provides a flat 30% revenue share.

Qualified white-label: The partner builds the offering around its own brand and customer relationship while taking on greater defined operating responsibility. Qualified white-label revenue share ranges from 35% to 70% based on volume and operating responsibility.

CallCorp allows you to align the partner model with the role you want to play. Referral provides recurring revenue with a lighter operating model, while qualified white-label provides greater control and revenue potential when you are prepared to take on greater operating responsibility.

Choosing the right CallCorp partner model starts with determining what role you want to play in the customer relationship and service delivery. Consider:

Customer relationship: Do you want CallCorp to manage the product, delivery, and ongoing service, or do you want your organization to maintain the market-facing customer relationship?

Brand: Do you want to refer CCPro or build the contact center offering around your own brand?

Operating responsibility: How much responsibility does your organization want to take on for the offering and ongoing service model?

Economics: Do you prefer the simplicity of a flat referral revenue share or the greater economic potential associated with qualified white-label?

Current capabilities: Does your organization already have the sales, service, implementation, managed service, or customer operations capabilities needed to support greater operating responsibility?

CallCorp is designed to meet you where you are today while providing flexibility to take on greater control and operating responsibility when the business case supports it. Both referral and qualified white-label are ongoing partner models, allowing you to choose the model that best aligns with your customer opportunity, operating capabilities, and growth strategy.

The qualified white-label model provides the greatest level of control over your customer relationship because you build the market-facing offer around your own brand, customer relationship, and operating model. Qualified white-label may be a good fit when you want to:

Keep your brand at the center of the customer experience.

Package and operate your own market-facing offer.

Maintain the primary customer relationship.

Build services around the CallCorp contact center platform.

Take on greater operating responsibility in exchange for greater commercial control.

CallCorp provides the configurable and extensible contact center foundation while you put your own brand, customer relationship, and operating model at the center, allowing you to build a differentiated CCaaS offering without developing the underlying platform yourself.

When choosing a CCaaS partner model, consider how much responsibility you want to take on for the customer relationship, market-facing offer, service delivery, and overall operating model. CallCorp centers the decision around three areas:

Your brand: Determine who manages the customer-facing experience.

Your model: Decide how the offering will be packaged and operated.

CallCorp platform: Use the underlying platform as the configurable and extensible contact center foundation.

Referral is better suited when you want CallCorp to manage the product, delivery, and ongoing service. Qualified white-label is designed for partners that want greater control over their brand, customer relationship, and operating model.

CallCorp supports both partner models with ongoing partner support and a named partner manager, helping you choose the level of control and operating responsibility that fits your business. Whether referring CCPro or building a qualified white-label offering, the CallCorp model is designed to keep partner fit, responsibility, and growth opportunity at the center of the relationship.