Build a private-label contact center offering around your brand

A white-label (or private-label) CCaaS platform allows a service provider to offer contact center capabilities under its own brand while using another provider's technology as the underlying platform foundation. Unlike a traditional vendor-branded CCaaS model, white-label gives the partner greater control over how the solution is branded, packaged, priced, and delivered to customers.

With CallCorp, qualified white-label partners build their market-facing offer on a multi-tenant CCaaS platform while the partner and CallCorp agree on operating responsibilities before launch.

The CallCorp qualified white-label model is designed for service providers that want to take a contact center offering to market under their own brand and have the operational capacity to take on greater responsibility for the customer experience. The CallCorp qualified white-label model may be a good fit when you want to:

Build and position your own branded contact center offering.

Control pricing and packaging for your customers.

Maintain ownership of the customer relationship.

Configure customer environments around different account requirements.

Establish defined implementation, support, and escalation responsibilities with CallCorp.

Unlike a referral relationship, white-label requires you and CallCorp to define an operating model that supports your market-facing offer before launch.

CallCorp white-label partners can control the market-facing elements of their contact center offering, including their brand, positioning, pricing, packaging, and customer relationship. Partners can build the offer around their own:

Brand experience: Determine how the solution is presented to customers.

Market positioning: Target specific market segments and define the customer promise.

Pricing and packaging: Establish how the contact center offering and related services are sold.

Customer relationship: Maintain ownership of the customer relationship.

Deployment, implementation, support, and escalation responsibilities are then defined between CallCorp and the partner, so the operating model supports the market-facing offer.

The CallCorp qualified white-label revenue share ranges from 35% to 70% based on volume and operating responsibility. Final economics are defined in the partner agreement.

The white-label model also gives you control over your own pricing and packaging, allowing you to structure the market-facing offer around your business model and customer requirements.

White-label CCaaS requires the partner and platform provider to clearly define responsibility for the customer experience and ongoing operation of the service. With CallCorp, responsibilities are organized into three areas:

You control: Brand and positioning, pricing and packaging, and the customer relationship.

You and CallCorp define: Deployment and data requirements, implementation scope, and support and escalation boundaries.

CallCorp provides: Customer environments, platform updates, routing, quality, reporting, and APIs.

The specific responsibility model is agreed before launch, so ownership is clear from offer design through ongoing operation.

The CallCorp white-label CCaaS platform can run on CallCorp-hosted infrastructure or in qualified customer-owned public or private cloud tenancies such as AWS or Azure with full feature parity. The platform can also support customer or partner choices for:

Database technology

Storage infrastructure

Telecommunications carrier

AI vendor

These options are supported within qualified CallCorp architecture boundaries, with deployment and data requirements validated for the specific customer environment. All supported deployment models remain cloud-based so CallCorp can deliver platform updates while implementation and operating responsibilities are documented for the selected model.

A multi-tenant white-label CCaaS platform allows partners to manage multiple customer contact center environments while maintaining separate configurations and capabilities for individual accounts. The CallCorp multi-tenant architecture allows you to:

Organize parent and child customer environments.

Use centralized or localized configuration.

Control modules by individual tenant.

Configure routing and integrations around account requirements.

Review usage and operating information across customer environments.

CallCorp also provides partner-level reporting for usage, storage, modules, numbers, users, transcription, and invoice-support information with per-contact-center detail.

This multi-tenant architecture gives you centralized visibility across your customer base while preserving the configuration and operating requirements of individual customer environments.